Merry Christmas and a prosperous 2025

A year full of negotiations, development and growth lies behind us: In March we met for strategy days in Berlin, in August in Starnberg. Thanks also to the speakers of our fireside evenings, who always share new knowledge and interesting reflection. 
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Welcome to the Team: Christian Wunderlich

We are delighted that our C-TO-BE team is expanding and will now benefit from Christian Wunderlich’s expertise in sales and leadership, acquiring new customers, price negotiations, and change and conflict management.
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Welcome to the Team: Chris Schäfer

We are very pleased that Dr. Chris Schäfer is now supporting the C-TO-BE team with his expertise.
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Welcome to the Team: Björn Hammerling

We are delighted that our C-TO-BE team is expanding and will now benefit from Björn Hammerling’s expertise in sales consulting, process optimization, and key account management.
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C-TO-BE Strategy Days in Ambach. An Enjoyable Time

When we work at three different locations, it’s even more enjoyable to occasionally meet in person. Summer is vacation time, and for C-TO-BE, summer is also the time for our strategy days. There's much to discuss, along with time for interesting conversations, good food, and fruitful exchanges.
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How to Overcome Intercultural Barriers at the Negotiation Table

Why you should consider these three tips for avoiding intercultural barriers when preparing for negotiation between two parties from different cultures: Are you well prepared, do both sides speak English fluently, and do you have best of intentions? Great! But watch out: Although everything theoretically should work well, business negotiators from different cultures face additional special challenges.
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Lessons in Domestic Diplomacy

It happens every night when parents start to discuss how to distribute tasks of their life while socially distancing. Who’s waking up early with the kids? Who’s responsible for home schooling? What do you mean you forgot to pick up the toilet paper? Maybe then she will cross her arms and stare at the ceiling. He will throw up his hands and raise his voice. Finally, one of them will storm out of the room.
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