Better Negotiation 1 - Basics of Cooperative Negotiation

Objective arguments and simple persuasion are often not enough if both negotiating partners are pursuing different goals and business interests. You have only negotiated well if your negotiating partner wants to negotiate with you again in the future. The Harvard concept is a globally proven strategy that will help you develop and consolidate your individual negotiating skills. It has proven itself as a negotiation strategy to get you out of even the most difficult situations.

A research team at Harvard University has spent years observing a wide range of negotiations, from simple everyday problems to the most difficult high-level negotiations. All successful negotiations were based on 5 principles.