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Trainer & Consultant 

Herbert Thaler

"You get what you negotiate, not what you deserve." Herbert Thaler, an Austrian, studied Wood Technology and Economics. After gaining experience in sales and project management, he became a member of the management team at UPM Austria GmbH. Since 2017, Herbert has been a consultant and trainer for negotiation and sales management, guiding clients in developing negotiation strategies, tactics, and processes to achieve their goals. As a lecturer at the Salzburg University of Applied Sciences, Herbert shares his negotiation expertise with students. He resides in Laakirchen, near the beautiful Attersee.
Main topics
  • Negotiation Management – Analysis, Profiling, Goal and Strategy Definition, Negotiation Tactics, Communication Techniques, Processes, Leadership, Conflict Resolution
  • Sales Management – Target Audience and Product Definition, Key Performance Indicators (KPIs) and Planning, Lead Generation and Management, Closing Techniques, Sales Leadership
Trainer and Consultant Qualification
  • NLP Practitioner, Angelika Preston, Salzburg, 2004
  • UPM Leader Potential Program, Birgit Wittchen, 2006-2008
  • UPM Leader Program, IMD, Lausanne, 2012
  • NLP Master and NLP Trainer in Training, Georg Schweibinz, Gmunden (Completion September 2018)
  • Negotiation Trainer Training, Jutta Portner, Ambach, 2018
  • Numerous negotiation and management training programs and seminars

Professional Development 
  • General Manager, UPM, Steyrermühl
  • Sales Manager, UPM, Steyrermühl
  • Project Specialist, UPM, Lahti
  • Sales Representative, UPM, Steyrermühl
  • Studied Wood Technology and Economics, FH Kuchl, Kuchl near Salzburg

Training Languages
German
We report on current topics in our blog - take a look!

Book tips

For anyone wanting to deepen their knowledge, we recommend the specialist literature from C-TO-BE. Order directly from us now.

Virtual Negotiation. An Optimal Approach to Online Negotiations
Better Negotiating. The Training Book
Flexibel verhandeln. Die vier Fälle der NEGO-Strategie (German version)
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